Onsite Analysis | www.yves-salomon.com
Estimated mo/ Visits: 19.4K
Avg Time on Site: 2mins 02 sec
Avg Page Views: 4.70
Bounce Rate: 34.71%
Traffic Sources: 78% Organic Search, 3% Social, 1% Email
Geography: 23% US, 22% FR, 15% UK, 6% CH, 6% CA
Referring Sites: Shopstyle.com
Top Destinations: Instagram
Key Search Terms: Yves salomon, Fur fashion, Blouson lapin réversible homme, Yves salomon army, Yves salomon femme
Social Referrals: Reddit (55%), LinkedIn (27%), Instagram (14%), Pinterest (4%)
Similar sites searched: pallascuir.com
Site Pixels: Facebook Pixel, Google Analytics, DoubleClick, GTM
Onsite SEO score: Strong
Technical SEO score: Strong
Site Load Time: Strong
Overall UX score 9/10
Offsite SEO Analysis | www.yves-salomon.com
Total Backlinks 8,722 (56% dofollow)
Referring Domains: 3,21 (79% dofollow)
Top Backlinks: britishfur.co.uk, marieclaire.com, departures.com, bonnegueule.fr, Elle.com, ciff.dk, forbes.com
Domain Rating 36/100 (no sitemap submitted to google search console?)
Insagram Analysis |@yves_salomon
Media Uploads: 526
Engagement Rate: 0.51%
Avg Like per post: 374
Avg Comments: 3.92
Current Eco System
From our analysis of the brand and we can start identifying how customers interact with the brand digitally. Today we believe there is a strong Pull strategy in place, where consumers are interacting with the brand in retail outlets & gaining awareness through the earnt & Paid media, then taking action to dig further into the brand. Today 78% of Traffic is through organic search.
The Refreshment Club Approach
Cut Through Creative | 360 Holistic communication
Above the line (traditional OOH Advertising film/print/outdoor)
Below the line
Digital mediums ( FB, Instagram, email campaigns, instagram curation, stories)
We develop and execute ideas that increase brand recall, strengthen brand equity resulting in brand loyal customers.
Obsessive Media Optimization | Data Driven Results
We leverage the latest content formats & media channels to implement our multi touchpoint nurture programs.
With always the same goal, convert potential customers to loyal consumers.
Live Reporting | Digital media platforms
Our clients all have their own custom digital dashboard where they can see the effectiveness and the channels their campaigns have been implemented online.
We believe that a transparent approach is aways the most effective.