Global campaign | Brand tagline | Art direction
Developed for BETC Paris
Global leader in baby Nutrition, Aptamil needed to evolve their brand image, as their consumer evolved.
Their tagline ‘Today for Tomorrow’ & authoritative tone, were refreshed with a new friendly & empowering tone accompanied with the tagline ‘Raise them Ready’
The campaign highlights the resilience of kids, and empowers parents to expose their kids to our beautiful planet.